Hey,
I'm Niloofar

Niloofar

I am a Digital Product Designer based in the Netherlands. With a background in Visual Communication and an MSc in Communication Science, I bridge the gap between aesthetic design and human behavior. I combine creativity with data-driven insights to transform complex user needs into functional, intuitive digital products.

Projects

A showcase of research-driven design work across med-tech, e-commerce, and productivity.

Kaman App Cover
Mixed-Method Research Task Management Mobile App Kano Model
Productivity App

Kaman

Remote Work Planning & Productivity

The shift to remote work caused a measurable drop in employee focus. We designed Kaman to help professionals rebuild their work-life balance. By combining qualitative user research with habit-tracking strategies, this app moves beyond simple to-do lists to help users actively manage their mental well-being.

Behance
HAPI App Cover
UI/UX Design Medical Device Prototyping Usability Testing
Med-Tech Device

HAPI

Handheld Laser Perfusion Imager

HAPI is a medical scanner where precision and regulations are everything. I turned complex technical requirements into something convenient for doctors in a fast-paced clinical setting. Delivered validated Hi-Fi prototypes as the blueprint for development.

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Bezak App Cover
User Research E-commerce Mobile App Usability Study
Shopping App

Bezak

Cosmetics & Skincare E-commerce

An esteemed online retailer offering a wide range of cosmetics and skincare products. Designed a user-friendly app that helps busy individuals quickly discover and organize a skincare routine tailored to their specific skin type, with expert consultant access.

Behance
Shilan App Cover
Design Thinking User Interviews Prototyping A/B Testing
Reservation App

Shilan

Meal Reservation System

A specialized application for streamlining meal reservations for companies and universities. Rooted in design thinking principles, I researched user needs by interviewing 16 students and employees, then designed a seamless reservation flow with accessibility in mind.

Behance

Niloofar Hajiheidari